NuTru utilizes the Lingual-Twist ® for several important reasons   1) We like to give the consumer as much information as possible on these high-end vegan nutraceutical products so that they can get a quick idea as to the science and research that has gone into these products. If you look at a lot of supplement labels, there is really nothing to describe what is in the product and very little information about the product. This means that the consumer has to go onto the internet to get this kind of information or do their own research. From our side here we like to read the label and box quickly to get the essential information so as to make a purchase decision.   2) Several major retailers in the natural products area have said that the unique and distinctive look of the package helps to distinguish it from other products on the shelves.   3) Senior citizens and handicapped people like it because the box, in its square configuration, is easier to hold onto when unscrewing the lid. This is a big advantage that some people fail to recognize until they use the product freqently.   4) Most importantly, the Lingual-Twist ® means that the consumer gets 75% more information as compared to a bottle of the same size. This saves shelf space for the retailer and also saves on packaging materials contributing to our philosophy of sustainability and conservation of packaging material.