Over 20 years ago, our founder, Jim Donovan, grew frustrated with the confusion and lack of information in the consumer nutritional supplement market. Jim had worked in new product development in areas such as prescription pharmaceuticals, nutritional supplements, herbal products and cosmetics, for many well-known international companies.
As such, he developed an intricate knowledge of new and unique products on a global basis. Jim created NuTru® due to this type of approach, of exaggerated claims, of high prices, and the lack of objective information.
NuTru® quickly evolved into a developer and manufacturer of unique and proprietary products in the vegan and vegetarian areas that have clinical and scientific documentation behind them. These principles guide us to this day.